2026 FIFA World Cup Expands to 48 Teams with Chinese Tech at Its Core

The 2026 FIFA World Cup will take place across the US, Canada, and Mexico from June 11 to July 19. For the first time in history, 48 teams will compete in the tournament. Chinese companies are playing a major role in its organisation and technology. The expanded tournament marks a significant change, with 16 more teams than in previous editions. While the Chinese men’s national team failed to qualify, Chinese businesses are deeply involved behind the scenes.

Hisense has been named the official display equipment provider for the International Broadcast Centre. Lenovo, as FIFA’s Official Technology Partner, will supply AI solutions and services throughout the event. These contributions highlight how Chinese firms are integrating advanced technology into global football operations. Other Chinese companies are also making an impact. Kelme will outfit the national teams of Jordan and Bosnia and Herzegovina with official jerseys. Minsa Sports, based in Yiwu, has released a commemorative ball featuring the signature colours of the three host nations. Meanwhile, All Star Partner has secured licensing rights for merchandise tied to several popular national teams. This level of engagement reflects a broader trend: Chinese enterprises are now participating in major football tournaments at a more sophisticated and influential level.

The 2026 World Cup will be the largest in FIFA’s history, with 48 teams and three host countries. Chinese technology and sponsorship will be visible throughout the event, from broadcast displays to team kits. The tournament’s expanded format and commercial partnerships are set to reshape the global football landscape.