Japanese automakers accused of stalling the global electric vehicle transition

A new report has accused Japanese automakers of slowing the shift to electric vehicles. The study, released in June 2026, claims these firms push hybrid and fossil-fuel options instead. Environmental group InfluenceMap published the findings after analysing industry strategies in emerging markets. The report, titled How the Automotive Sector is Shaping Decarbonization Policy in Emerging Markets, highlights a deliberate effort by Japanese carmakers to delay EV adoption. Toyota and the Japan Automobile Manufacturers Association are named as key players in promoting a ‘multi-pathway’ approach. This strategy favours hybrid vehicles and alternative fuels over battery-electric models.

InfluenceMap presents itself as an independent think tank focused on corporate impact on climate change. However, its push for a carbon-neutral future and its aim to sway corporations raise questions about its political stance. The report contrasts Japanese automakers with Chinese EV producers, who it says more often support electrification without delay.

Xpeng vice-chair Brian Gu recently suggested European drivers would value quality and innovation over cost. His comment aligns with the view that competition in the EV market may depend less on price and more on technological advancement. The report underscores a divide in the global automotive industry over decarbonisation. Japanese firms continue to advocate for hybrid and fossil-fuel solutions. Meanwhile, Chinese manufacturers appear more committed to accelerating the transition to electric vehicles.