XS.com Names Omar Alaa as New MENA Marketing Director
XS.com Names Omar Alaa as New MENA Marketing Director
XS.com Names Omar Alaa as New MENA Marketing Director
XS.com has appointed Omar Alaa as its new MENA Marketing Director. The company aims to boost its regional leadership and commercial growth with this move. Alaa brings a strong background in marketing leadership and digital strategy to his new role. Omar Alaa has a wealth of experience in financial services marketing. His expertise covers digital acquisition, paid media, content direction, and social media operations. He has also worked on influencer engagement and audience development.
In previous roles, he led multi-channel marketing campaigns and supported regional expansion strategies. His focus was on performance-driven initiatives and brand growth. At XS.com, he will manage marketing operations across the MENA region.
His responsibilities will include campaign execution, digital performance optimisation, and strategic partnerships. He will also drive audience engagement initiatives in the region. Wael Hammad, Group Chief Commercial Officer at XS.com, sees this appointment as a key step for advancing commercial goals and market expansion. Omar Alaa has expressed his honour in joining XS.com. He is eager to contribute to the company’s regional and global growth. His appointment is expected to strengthen XS.com’s position in the MENA market.