Tim Tams hit U.S. Costco shelves—sparking a social media frenzy and checkout upgrades

Tim Tams, the beloved Australian biscuit, have arrived at Costco stores across the U.S. American shoppers are snapping up boxes, sparking excitement and a social media frenzy. The iconic treat is now easier to find, but with a slight twist in its recipe. Costco is selling boxes of Tim Tams containing six sleeves, totalling 66 biscuits, for $13.99. Shoppers are buying multiple boxes at once, creating a buzz in stores. The Original Tim Tam features two malted chocolate biscuits with a creamy cocoa filling, all coated in a thin layer of textured chocolate.

The ‘Tim Tam Slam’ has become a major talking point. This involves biting off the diagonal corners, dipping one end into a hot drink, and sucking the liquid through the biscuit like a straw. Celebrities such as Isla Fisher and Sarah Snook have demonstrated the technique on TV, while TikTok users share tutorials, making the trend go viral.

Costco has also rolled out a new checkout system to enhance the shopping experience. The system uses advanced scanning technology and digital membership cards, speeding up checkout times by up to 20%. However, the Tim Tams sold in the U.S. include artificial colour additives not found in the original Australian version. The arrival of Tim Tams in U.S. Costco stores has brought a taste of Australia to American consumers. The biscuits are selling quickly, and the Tim Tam Slam trend continues to grow in popularity. Shoppers can now enjoy the treat more efficiently, thanks to the store’s upgraded checkout process.