German employees drive shift toward electric company cars by 2026

A new study reveals shifting trends in company car choices across Germany. The User Chooser Study 2026 by Dataforce highlights how employees prioritise different factors when selecting their work vehicles. Over half of new company car registrations in 2025—around 447,500 vehicles—were chosen directly by drivers.

Flexibility plays a major role for most employees selecting a company car. Around 85% can pick their powertrain without restrictions, though budget limits apply. Brand choice, however, is the most common constraint, with 90% of restricted users limited to Volkswagen Group models. German manufacturers dominate when options are limited.

Key decision factors vary by powertrain. Diesel drivers focus on low operating costs, while battery-electric vehicle (BEV) users weigh tax incentives and subsidies. Range remains the top concern for BEV adopters. Overall, price-performance ratio, brand reputation, and driving comfort heavily influence choices. Brand loyalty remains strong, with nearly two-thirds sticking to their current manufacturer. Yet, 32% of user choosers plan to switch to fully electric powertrains. Currently, 60% drive petrol or diesel models, but only 40% intend to keep them for their next vehicle. Sector differences are stark. In IT and communications, where 78% of company cars are user-selected, BEVs are the preferred next choice. Nearly 90% of current BEV drivers in this sector will stay electric. Meanwhile, healthcare and social services, with only 15% user-selected cars, show lower BEV adoption and greater reliance on diesel for cost efficiency.

The study underscores a clear shift toward electrification, particularly in sectors with high user choice. While brand loyalty persists, more employees are opting for BEVs, driven by incentives and range improvements. German manufacturers continue to benefit from brand restrictions, shaping the market for company vehicles.