Leo India and Publicis Groupe lead ABBY Awards 2024 wins

The ABBY Awards has announced its latest winners after a rigorous judging process. Over 250 entries received recognition, with awards ranging from Grand Prix to Merit. A panel of 95 judges and nine jury chairs assessed campaigns from more than 100 brands. The competition began with 310 shortlisted entries advancing to the jury discussion stage on day three. From these, 62% of the awarded submissions secured a metal, including two Grand Prix, 19 Gold, 73 Silver, 99 Bronze, and 62 Merit accolades.

Leo India dominated multiple categories. The agency claimed the top spot in Creative Agency of the Year, amassing 134 recognitions and 640 points. It also led in Branded Content & Entertainment Specialist Agency of the Year with eight wins and 38 points. Additionally, Leo India earned 15 metals and merits in the Brand Experience & Activation Specialist Agency category.

Publicis Groupe took home Creative Network Agency of the Year, securing 172 recognitions and 796 points. Meanwhile, Good Morning Films was named Video Craft Specialist Agency of the Year, winning 14 awards and accumulating 68 points. The ABBY Awards recognised outstanding work across creative, branded content, and craft disciplines. Winning agencies and brands now hold titles in key categories, reflecting their influence in the industry. The results highlight the diversity and quality of campaigns submitted this year.