Twiva Secures Jobtech Alliance Funding to Boost Influencer-Driven Commerce in Africa

Kenyan startup Twiva has secured funding from the Jobtech Alliance to expand its influencer-powered social commerce platform. The investment, which remains undisclosed, aims to support Twiva's mission of addressing youth unemployment and barriers faced by micro, small, and medium enterprises (MSMEs). Twiva helps MSMEs market and sell products through online gig workers, particularly micro and nano influencers. Unlike traditional brand deals, the platform structures demand upfront, ensuring more predictable income for creators—especially women influencers.

The startup also integrates financial services into its system, offering a broader support network for African creators. By replacing sporadic gigs with performance-based earnings, Twiva provides a steadier workflow for influencers while helping brands achieve measurable results. Jobtech Alliance, an ecosystem-building initiative, has supported Twiva for over six months. During this time, the alliance has provided tailored venture assistance and engaged directly with creators on the platform. Their backing aligns with a broader goal: fostering inclusive jobtech solutions across Africa. Twiva's model tackles two key challenges: high youth unemployment and the struggles of MSMEs in reaching customers. By connecting brands with influencers, the platform creates structured opportunities for both sides to thrive.

The funding from Jobtech Alliance will help Twiva scale its operations and strengthen its impact on African creators and businesses. With a focus on structured demand and financial inclusion, the platform aims to build a more stable and rewarding ecosystem for gig workers and MSMEs alike.