Viva.com and BlueStar unite to revolutionize European commerce tech

Viva.com and BlueStar have joined forces in a new strategic partnership. The collaboration aims to transform commerce solutions across Europe by blending payments, hardware, and financial services into a single system. Both companies will showcase their combined offering at EuroShop 2026 in Düsseldorf next February.

The partnership brings together Viva.com's unified payments and embedded finance platform with BlueStar's hardware and distribution network. Merchants and independent software vendors (ISVs) will now access a streamlined commerce stack, covering everything from device setup to banking integration.

The goal is to cut down implementation time and help businesses launch solutions faster. By merging software, hardware, and financial tools, the companies intend to simplify operations and boost sales for retailers and developers.

A live demonstration of the partnership's capabilities will take place at EuroShop 2026, running from February 22 to 26. The event will highlight how the combined technology improves efficiency and expands service options for European merchants.

The alliance between Viva.com and BlueStar creates a fully integrated commerce system. It connects payment processing, hardware deployment, and financial services in one package. Businesses adopting the solution can expect quicker rollouts and smoother day-to-day operations.