YouTube Premium surges globally as users debate ad-blockers and viewing habits

The ComputerBase community is running a Sunday poll about YouTube viewing habits. Users can share how often they watch videos and whether they use YouTube Premium or browser extensions to enhance their experience.

The poll also invites detailed comments and additional questions from participants.

The first question in the poll focuses on how frequently people watch YouTube. The platform itself has witnessed major growth in Premium subscriptions over the past three years. Between March 2023 and March 2026, the top five countries—India, the United States, Brazil, Indonesia, and Mexico—saw a combined increase of around 45%.

India led with a 60% rise, reaching over 25 million subscribers. The US followed with a 35% jump to 18 million, while Brazil grew by 50% to 12 million. Indonesia and Mexico also saw significant gains, climbing by 55% to 10 million and 40% to 8 million, respectively. Lower prices, exclusive content, and demand for ad-free viewing drove much of this growth.

YouTube Premium's cost varies by country, adjusted to local purchasing power. The service removes most ads, though some sponsored segments within videos remain. Meanwhile, YouTube's parent company, Alphabet, has been encouraging more users to subscribe.

Recently, YouTube made changes that restrict access for ad-blocker users. Those with blockers enabled can no longer see video descriptions or comments. The platform continues to offer a mix of formats, from traditional videos and livestreams to short-form content like YouTube Shorts.

ComputerBase's Sunday polls stay open for 30 days. Participation requires a free account, and the team encourages users to leave detailed responses in the comments.

The poll gives users a chance to discuss their YouTube habits, including Premium subscriptions and browser tools. ComputerBase's approach allows for extended engagement, with results and feedback available for a month.

YouTube's own strategies, such as regional pricing and ad restrictions, continue shaping how people interact with the platform.