Hyundai bets big on electric vehicles despite 2025 sales slump in Europe

Hyundai is pushing ahead with its electric vehicle plans in Europe, despite mixed sales results in 2025. The company aims to offer every model line as a hybrid or electric option by 2027, with new releases like the INSTER and IONIQ 9 leading the way. Dealers remain central to its strategy as it prepares for a sales boost in the coming years. In 2025, Hyundai's passenger car registrations across Europe stayed flat, though total sales—including Turkey and Eastern Europe—reached over 603,000 units. The brand secured a 4.7% share of private customer sales, a bright spot in an otherwise stagnant year.

In Germany, Hyundai sold around 94,000 vehicles, marking a 3% decline from the previous year. Despite this dip, the company holds a 3.3% market share nationally and performs above average in the electric vehicle segment. Executives have expressed satisfaction with their German dealer network, calling it well-suited to the brand's needs.

Looking ahead, Hyundai plans to launch five new models in the B and C segments within the next 18 months. The expansion of its electric portfolio forms part of a broader goal: by 2027, every Hyundai model line will be available as a hybrid or fully electric variant. While competition from Chinese brands like SAIC and BYD is growing, Hyundai does not see them as an immediate threat. Hyundai's focus on electrification and dealer support sets the stage for a sales recovery from 2027. The rollout of new models, including the INSTER and IONIQ 9, will test whether the brand can turn its market position around. For now, the company remains confident in its strategy and network.