Mexico City's new Centrobús struggles with low ridership despite digital perks

Mexico City’s new Centrobús service, named Ruta de las Heroínas Indígenas, officially launched in the Historic Center on May 8. The electric buses aim to improve transport links, but early observations show low passenger numbers and sparse queues at stops. The system uses a Tarjeta de Movilidad Integrada for payments, charging five pesos per ride. Digital kiosks at each stop provide touchscreen access to route details, tourist information, and even phone charger requests via QR code. Each kiosk also features historical notes about an Indigenous woman from Mexican history.

Electric buses run roughly every 10 minutes at the *Teatro de la Ciudad* station. However, most seats remain empty during operation. During the launch, only two women were seen boarding the service. A trip from *Bellas Artes* to *San Juan de Letrán* on the inner route takes 48 minutes due to heavy traffic. Some stops, like *Soledad*, are difficult to spot because street vendors’ umbrellas and tarps block visibility.

The Centrobús now operates as part of Mexico City’s public transport network. Its low initial ridership and uncluttered stops suggest limited early demand. The service continues to run with frequent stops and digital features for passengers.