How a childhood love for 4x4s built Cebu's beloved Wasabi Customs

Lance’s passion for cars began on the rugged backroads of Palawan, where he watched his family handle 4x4 vehicles. That early fascination led him to launch Wasabi Customs in 2018—a business now known for meticulous car care and a unique blend of rugged and refined style. Wasabi Customs started as a one-man operation before expanding with the help of partners. The name itself is a playful pun: Wasabi hints at walang masabi (nothing left to say), reflecting the team’s goal of leaving clients speechless with their work. Lance treats every vehicle like a ‘baby,’ ensuring no damage from improper washing or lack of protection.

Cebu’s car culture is evolving, with younger enthusiasts drawn to project cars and older drivers shifting toward hybrids and electric vehicles. Rising fuel and electricity costs are pushing this change. Yet, Lance notes a persistent community of young gearheads who still love hands-on car projects. For him, the biggest reward isn’t profit—it’s the smile on a client’s face when they see their freshly detailed car. He also advises aspiring car care enthusiasts to brace for failure, success, and criticism along the way.

Wasabi Customs has grown from a solo venture into a respected name in Cebu’s car scene. The business stands out for its careful approach and the joy it brings to customers. As the local market shifts, Lance’s dedication to quality keeps his brand relevant.