VIOOH and OBM team up to revolutionize US digital out-of-home advertising

VIOOH has formed a new partnership with Orange Barrel Media (OBM) & IKE Smart City. Announced on March 26, 2026, the deal expands programmatic advertising across major US cities. Brands will now access thousands of digital screens with greater precision and efficiency. The collaboration connects advertisers to 2,281 digital screens, generating around 6.3 billion monthly impressions. OBM & IKE Smart City's network spans 27 key cities and neighbourhoods nationwide. This includes high-traffic urban panels and large-format digital spectaculars.

The outdoor urban panel network alone delivers 3.8 billion impressions each month across over 20 markets. Meanwhile, the digital spectaculars portfolio adds another 2.5 billion impressions from 16 major markets. Together, they create a powerful platform for brands targeting influential metropolitan areas. Danielle Williamson, executive vice president of sales at OBM, highlighted the benefits of the partnership. She noted that VIOOH's programmatic tools unlock the full potential of their digital network. Gavin Wilson, global chief commercial officer at VIOOH, added that advertisers gain programmatic access to premium urban formats in busy environments. The partnership ensures measurable results and maximum impact for campaigns. Brands can now target audiences more effectively across America's most dynamic cities.

The deal offers advertisers enhanced flexibility and improved efficiency through programmatic buying. With access to billions of impressions, brands can now reach audiences in high-traffic urban locations. The partnership strengthens VIOOH's position in the US digital out-of-home advertising market.